Interview with CQR Bangkok

Trans Air Cargo, CQR Bangkok, was founded back in 1979 by Mr Keree Chaichanavong (Managing Director) and Mr Siri Vorapongsathorn (General Manager). Recently, TAC’s Overseas and Projects Manager, Kantorn Lertchirakarn, told us about the company’s success and some of the more unusual shipments that they regularly handle.

Q. TAC has been ranked in the top 5 freight forwarders in Thailand for the past 15 years, which is very impressive! How have you maintained this position so consistently?

A. We deal with all market sectors and handle all kinds of different products.¬†Our team understands that every single shipment, regardless of size, is crucial to the company’s survival. It is as important for us to protect and keep our existing partners, as it is for us to find new ones.

Q. You used the word ‘partner’ there to describe your clients. What do you mean by that and how is the idea of them being ‘partners’ manifested in the approach you and your team take when dealing with customers?

A. It’s vital that we all bear in mind that each and every customer is a business partner. We want to build lasting relationships and create customer confidence, so we show a willingness to serve and assist in whatever way we can. The growth and success of their businesses are crucial to us because without them, we cannot grow and succeed.

Q. TAC specialises in the handling of some of the more unusual shipments out there. Could you tell us a little about those?

A. TAC specialises in handling live animals, perishables, frozen food and automobiles. We have also shipped filming equipment to the sets of some major blockbusters including James Bond, Rambo, Alexander, The Beach and Stealth.

Q. What would be your most memorable shipment?

A. Well, live animal shipments are always fairly memorable! Over the years we have shipped horses, elephants, white whales and crocodiles, to name but a few. The most memorable though would be the largest single ‘live animal’ shipment we have handled; 3,000 live crocodiles weighing 114 tons from BKK to Guangzhou on a chartered Cathay Pacific Airways 747 freighter.

Q. With such a variety of services the future must be bright! What do you see the next decade holding for TAC?

A. Having the reputation for providing outstanding tailor-made logistics solutions coupled with excellent customer service is one thing, but maintaining that reputation is vital as well. We are also working on a joint warehousing and logistics venture which once completed will extend the services TAC can offer.

With such a wide skills-set, TAC can only go from strength to strength. We welcome all members with shipments to/from Bangkok, to get in touch with the TAC team.

Overseas and Projects Manager