Independent freight forwarders invest significant resources in attracting customers through various marketing, social media, and brand strategies. Building trust with customers is a valuable achievement that deserves careful preservation. This is where a strong focus on customer retention proves invaluable. Enhancing customer retention involves a comprehensive evaluation of the entire customer experience, encompassing every aspect…
Logistics companies that want to gain a greater foothold in the market need to invest considerable time and effort towards nurturing and maintaining a good rapport with their potential customers. It needs to be remembered in this context that lead generation and nurturing is a time-intensive task that requires preparation and a well-planned strategy. Additionally,…
Sales in the transportation and logistics sector can be tough to scale for independent freight forwarders like you, especially in the present times when multinationals are expanding their outreach like never before and trying to capture a growing share of your business. Moreover, the economic downturn caused by the pandemic since 2020, has added to…