Independent freight forwarders engaged in trucking operations are still lagging behind when it comes to the utilization of freight forwarding tools. However, the pandemic-induced challenges and intense competition from multinational companies have compelled these traditional players to modernize their operations by adopting technology crucial for the digital transformation of the ground freight sector. By incorporating…
A properly planned and executed email marketing strategy can be a very helpful way for independent freight forwarders to generate leads and convert prospective clients into returning ones. Email marketing can allow logistics companies to reach a large group of people while customizing the email content according to the needs and wants of the individual…
Logistics companies that want to gain a greater foothold in the market need to invest considerable time and effort towards nurturing and maintaining a good rapport with their potential customers. It needs to be remembered in this context that lead generation and nurturing is a time-intensive task that requires preparation and a well-planned strategy. Additionally,…
As the freight forwarding industry is gradually becoming one of the most lucrative sectors globally, the instances of fraudulent activities in the shipping and freight sector are steadily increasing. Since the pandemic, freight forwarding companies have been relying more on online interactions rather than face-to-face meetings which has made it difficult to ascertain the legitimacy…
In the transportation and logistics industry, there are no sure-shot formulae for instant success, but there are several things small and mid-sized logistics companies can do to boost their business growth and establish their brand. Growing your freight forwarding business is an ongoing process that requires industry knowledge, dedication, hard work, and patience. It doesn’t…
The market size of the transportation and logistics industry has been projected to reach over $12 billion by 2027. This would never have been possible without the use of the up-and-coming technologies that have been helping this industry to stay up-to-date. For example, blockchain technology is taking the supply chain industry by storm. While multinationals…